Scoop Squad: Who knew snacking could be so rewarding?

Kraft Foods is Malaysia’s favorite snacking company. With over 1,600 employees and three manufacturing plants in Shah Alam, Johor Bahru and Prai, Kraft Foods has an unrivaled portfolio of Malaysia’s most loved snacks such as Oreo, Tiger, Jacob’s and Chipsmore biscuits; Cadbury chocolate; and Twisties and Cheezels salty snacks. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

To show their appreciation to their loyal consumers, Kraft Foods Malaysia held a contest called the “Twisties Mata Mania SMS Contest”. The contest took place from 1st of April 2011 till 27th of May 2011. By taking part in the contest, participants had the chance to win fantastic prizes like LCD Tvs, HP Minis, Sony PlayStation3s, HTC Wildfires and the grand prize of a Volkswagen Polo! Kraft Foods Malaysia made it really easy for their consumers to be part of this contest, all one had to do was purchase any participating Twisties, Chipster or Cheezels packs, find the contest card inside the pack, SMS the unique code according to the format on the card and correctly answer a question to obtain one point. Winners were selected based on the most amount of points obtained during the respective contest period.

On 20th June 2011, Kraft Foods Malaysia unveiled their Grand Prize winner of its Twisties Mata Mania SMS contest at Laundry, The Curve. Tan Choong Liang, 37, was ecstatic to find out that his investment of tremendous amount of time and effort of sending in 4508 SMSes had lead to him winning the brand-new fiery-red Volkswagen Polo!

The “Twisties Winners’ Reveal” event which took place at Laundry, The Curve from 10.00am till 12.00pm was attended by Jason Chin, the Marketing Director of Kraft Foods Malaysia and was emceed by Joey-G, the popular DJ and also Channel V, VJ. Besides that, lunch and entertainment by White Percussions Unit was also provided at the event.

Mr. Jason Chin, Marketing Director, Kraft Foods Malaysia said, “We are delighted with the overwhelming response received for the Twisties Mata Mania Contest. Twisties has appealed to Malaysians of all ages for more than 30 years and the public’s support for the contest demonstrates the continued legacy of the Twisties brand as Malaysia’s all-time favourite savoury snack. A heritage brand in Malaysia, the “irreTWISTible” Twisties will continue to

hold true to its high energy, fun and exciting persona that all Malaysians have come to know and love. On behalf of Kraft Foods Malaysia, we extend our heartiest congratulations to all the winners of the Twisties Mata Mania SMS Contest.”