The contribution was as a result of the ‘Protect the Rainforest’ campaign, a joint collaboration by Tesco Stores (Malaysia) Sdn Bhd, Nestlé (Malaysia) Berhad and Tetra Pak (Malaysia) Sdn Bhd.
In total 240,005 beverage packets weighing 3,429 kilograms were collected for recycling through this campaign. For every kilogram collected, Tesco, Nestlé and Tetra Pak contributed RM 10 (collectively) to be donated to the MNS.
The beverage packet recycling campaign, held in October, was aimed at enhancing the awareness among the Malaysian public about the importance of preserving our natural rainforest, specifically the Belum-Temengor Rainforest and at the same time increase the awareness of beverage packet recycling.
Present to hand over the cheque to Mr. Andrew Sebastian, Head of Communications of MNS, were En. Azlam Shah Alias, Government Relations and Legal Affairs Director, Tesco Malaysia, Mr Teo Heng Keat, Business Unit Manager, NestléLiquid Drinks and Ms Terrynz Tan, Communications and Environment Director, Tetra Pak (Malaysia) Sdn Bhd (see pic below).
According to Sebastian, the Belum-Temengor rainforest is a hilly mountainous region straddling the Main Range of Peninsular Malaysia. It is currently the largest tract of unprotected natural forest that is rich in bio-diversity. It is also home to some of Asia’s most treasured flora and fauna such as the magnificent hornbill, the Malayan tiger and the Sumatran rhinoceros. Although the Royal Belum State Park is legally protected, illegal wildlife hunting and logging threatens its existence and its occupants, be it plants or animals. He stressed that educational, awareness and proactive measures remain MNS’ priority to ensure the Belum-Temengor Rainforest is well protected.
Echoing his sentiments, Tan of Tetra Pak said, “Every little thing we do for the sake of our environment can go a long way. The environment is an integral part of our core business operation, and in line with our motto, “PROTECTS WHAT’S GOOD”™, this collaboration is an extension of our commitment towards preserving the environment. That is why we ensure that materials utilised to create our Tetra Pak packets are sourced from well-managed and certified forests. We are pleased to be able to collaborate with Tesco Stores and Nestlé Malaysia to further our environmental cause,” said Tan.
En Azlam Shah of Tesco Stores Malaysia shared that this campaign has evoked a positive recycling habit among customers. “More customers are starting to consider the environment when they shop and bring in carton boxes, newspapers and plastic bottles for recycling. Tesco has very strong green initiatives programmes. We have 8recycling collection centres today and we plan to build recycling facilities at all our future stores. At stores, we have achieved a total of more than 30 million kg of carton boxes from our daily operations since 2006,” said En Azlam.
As part of the campaign’s initiative to encourage public action, Nestlé Malaysia also organized a redemption programme. Consumers received a packet of MILO UHT 250ml in return for every 10 Nestlé beverage packets they brought in for recycling. “This simple redemption programme proved to be success in encouraging the public to recycle their beverage packets. Out of the total beverage packets collected 70% were Nestle branded. We are truly excited by the support shown by the public throughout this campaign and we hope this will encourage a sense of responsibility to adopt recycling as a long term habit,” stressed Teo.
The cheque presentation to MNS took place in SHA Paper Mill Sdn Bhd in Shah Alam, where Mr Lim Eng Lee, General Manager-Operations explained how the used beverage packets undergo a hydropulping process and are then recycled to produce other useful paper products such as box boards, office stationeries, paper bags, paper towels, envelopes, egg trays and many more. Mr. Lim stressed that Tetra Pak packets are 100% recyclable and the fibre recovered from Tetra Pak packets are of high quality.
Giving the thumbs up for recycling at the SHA Paper Mill in Shah Alam
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