October 2010 - BreadTalk® effortlessly bursts onto the scene again with a new collection of designer breads and cakes, Bread Couture. Embodying traditional goodness with supreme artistic flair, BreadTalk®’s trendsetting range looks set to rock the season in style with great quality and sumptuous taste in every bite.
A fantasy transformed into exquisite edible creations, the Bread Couture collection is a showcase from BreadTalk®’s talented team of chefs. Meticulously crafted, this irresistible selection includes perennial favourites such as An Pan Cream Cheese as well as bold statement pieces such as Curry Baguette and Get Cheesy!, all of which are infused with a dose of BreadTalk®’s unmistakable fun and flair. It is bread refined and redefined, BreadTalk®-style.
Amongst the current Bread Couture collection are four award-winning creations brought specially to you from Bahrain, the Philippines, and Korea. Different BreadTalk® outlets across the globe took part in the “Food Art” competition where the absolute best in selected categories were then united into this sizzling collection for international release. The winning ensemble - Custard Cream Cheese, Cereal Killer, Cream Cheese Pound Cake and Watermelon Burst are exclusively available at your nearest BreadTalk® store from 6 October 2010.
A highlight of this collection is a thematic in-store display which allows you a tantalising sneak-peek behind the scenes of the ‘show’. The three part process includes ‘Design’, where BreadTalk®’s R&D team conjures up their unique creations, ‘Fitting’, the all-important stage where the freshest ingredients for these delicious designs are meticulously chosen and crafted, and lastly, ‘Runway’, where fantasy is unveiled as reality.
BREAD COUTURE COLLECTION
An Pan Cream CheeseA well-loved classic, this golden bun evokes sun-drenched childhood days of savouring this treat after school. Topped with sesame seeds and filled with traditional velvety-smooth red bean paste and cream cheese for a unique savoury twist, this is a definite score among bread-lovers.
A Pot of Potatoes
Succumb to the temptation of this golden crusty bun with a creamy mashed potato centre crowned with gratinated cheese as a final flourish.
Curry Baguette
Be drawn in by the alluring fragrance of this spiced baguette topped with piquant curry chicken and cheddar cheese prepared au gratin.
Get Cheesy!
This satisfying savoury loaf topped with a generous layer of melted cheese is a definite mouth-watering treat for any time of the day.
3Cs - Custard Cream Cheese
- ENTRY for FoodArt Competition (Bahrain)
Nestled within this tender, brioche-shaped bread is a molten mixture of luscious cream cheese and custard.
Cereal Killer
- WINNER for FoodArt Competition (Philippines)
Get healthy this season with the wholesome combination of crunchy walnuts, juicy raisins and tender oat flakes all packed into one delicious loaf.
Cream Cheese Pound Cake
- ENTRY for FoodArt Competition (Korea)
This elegantly simple pound cake is imbued with the rich flavours of cream cheese, bringing a heart-warming, savoury note.
Watermelon Burst
- ENTRY for FoodArt Competition (Philippines)
Bursting with the sparkling flavours of watermelon, this pretty-in-pink cake combines refreshing watermelon mousse and divinely fluffy chiffon cake with hints of vanilla.
UNIQUE BREADTALK® COUTURE MICROSITE
In conjunction with the launch of the Bread Couture collection, visit BreadTalk®’s fun-filled microsite with specially-crafted interactive games. Log on to play and stand to win exclusive prizes from up-and-coming designers from around the world! Prizes include coveted products ranging from bags to jewellery from exciting local designers from various countries. Log on to breadtalkcouture.breadtalk.com for more details.
About Bread Couture
Bread Couture is available at all BreadTalk® outlets from 6 October to 7 November 2010. Winners of the interactive online games will be announced on 12 November 2010.
Even better, get 3 buns at RM8 only with purchase of Bread Couture buns above RM2.80! Terms and conditions apply for this special promotion. For enquiries, please call 03-2141 3028 or email Ms. Denise Ker at denise.ker.my@breadtalk.com.
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