Yeo's Celebrates Chrysanthemum Tea Month

For more than 40 years, Yeo’s Chrysanthemum Tea has been synonymous with social gatherings, wedding celebrations and festivals where family and friends come together in celebration.

In celebration of this nostalgia-tinged journey that has fostered relationships over the years and in encouragement of its continuity, Yeo Hiap Seng (Malaysia) Berhad (Yeo’s) declared the month of November 2010 as Yeo’s Chrysanthemum Tea Month at its official launch held at The Curve, Mutiara Damansara recently.

Official launch of the Yeo's Chrysanthemum Tea Month

Yeo’s Chrysanthemum Tea Month kicked-off with an enlightening chit-chat session with Mr. Vincent Chui, General Manager – Marketing of Yeo Hiap Seng (Malaysia) Berhad (Yeo’s), Mr. Paul Jambunathan, Consultant Clinical Psychologist, Sunway Medical Centre and TCM (Traditional Chinese Medicine) Dr. Loh Ki Ho, President of the Malaysian Association of Traditional Chinese Naturopathy.

The panel shared their views on the significance of Yeo’s Chrysanthemum Tea Month and the interactive activities that Yeo’s had in store for families and friends this month.

Yeo’s Vincent Chui said, “We also chose November as Yeo’s Chrysanthemum Tea Month in celebration of chrysanthemum as the Birth Month Flower of November and the flower’s association to cheerfulness and optimism as aligned to Yeo’s significant tagline, “Lead a Joyful Life”. We believe that Yeo’s Chrysanthemum Tea has certainly brought people closer in celebration of togetherness, joy and health over the last 40years, and we hope to see this carrying on for a long time coming.”

Yeo’s Chrysanthemum Tea is made from the finest natural chrysanthemum flowers known as Chrysanthemum Morifolium from Hangzhou, China - the best chrysanthemum flower in the nation and grown in a high quality controlled environment. The tea is processed through the Ultra Heat Treatment (UHT) technology to retain its natural taste and nutritional content with no added preservatives or flavouring.

“Yeo’s Chrysanthemum Tea is the perfect drink with natural goodness which can be enjoyed on-the-go. So, let’s rekindle memories and establish togetherness during this special month of November in celebration of Yeo’s Chrysanthemum Tea Month with a cup of Yeo’s Chrysanthemum Tea,” added Chui.

Paul Jambunathan, Consultant Clinical Psychologist from Sunway Medical Centre and expert on adult and child psychology, shared his expertise on how we can continue to tighten ties with family and friends amidst hectic lifestyles.

“Chrysanthemums require adequate sunlight and water plus nutrition-rich soil in order to grow beautifully. In the same way, the immediate family forms the primary environment that families need in order to develop and produce well-balanced individuals. As the Chrysanthemum is a product of its 'growth ingredients', which in turn has a positive effect on others, the child is a symptom of his primary environment and it will have an effect on his health and society,” Paul said.

“The bond between family members can be strengthened through fostering openness at home. In addition, Malaysians should ensure the quality of family interactions in the form of meaningful conversations and all-inclusive activities that involve participation from the entire family,” he added.

Sharing the historical significance of chrysanthemum, Dr Loh Ki Ho, President of the Malaysian Association of Traditional Chinese Naturopathy said, “The ancient Chinese revered the chrysanthemum flower as one of the ‘Four Noble Ones’ which represent the four seasons. Blooming in its full glory during autumn, the chrysanthemum is the Flower of November and also symbolises happiness, optimism and joy. The Chinese believed that chrysanthemum brings laughter, long life and happiness in families.

“Chrysanthemum tea has always been a highly popular flower tea due to its sweet fragrance, refreshing taste and ease of preparation. Regarded as an ideal aid for detoxification in Traditional Chinese Medicine, chrysanthemum tea is known to alleviate ‘body heat’ and toxic materials accumulated in the body. Prolonged moderate drinking of the tea is known to be beneficial to the liver and eyes. Getting together with family and friends over cups of soothing chrysanthemum tea has been a healthy cornerstone of Asian culture for many generations,” he added.

As part of the festivity, a host of interactive consumer activities were held on Nov 13 and Nov 14 at the Centre Court at The Curve, Mutiara Damansara.

(Pic left): Children aged from seven to 12 years showed off their innovative outfits during the Yeo’s Joyful Runway Fashion Contest. The outfits were decorated with chrysanthemum flowers using natural elements in line with the contest’s yellow and pink theme. The Yeo’s Joyful Colouring Contest was divided into two age categories where the young artists showcased their talents with coloured pencils, crayons, water or poster colour.

The prizes for both the contests included Education Scholarships ranging from RM100 to RM300, a Canon Digital Camera, Yeo’s Goodie Bag, a Joyful Trophy, a Yeo’s Certification of Achievement and free subscription of Bintang Kecil magazine.

The Yeo’s Joyful Chrysanthemum Moments (Joyful Studio) contest in collaboration with Canon Marketing (Malaysia) Marketing Sdn Bhd captured joyful moments of consumers. The photo that best illustrates the mood, “Show The Joy, Share The Joy” will be declared the winner via phone call. The first prize winner will receive a Canon Digital Camera.

Talented students from Taylor’s University – School of Architecture, Building and Design built a replica of the Twin Towers Malaysia using Chrysanthemum Tetra Brik packages in the Yeo’s Joyful Structural Build initiative (pic left). As a token of appreciation, the ‘building crew’ each received a Yeo’s goodie bag and Certificates of Appreciation.

In the Yeo’s Chrysanthemum Info Section (Mini Exhibition) visitors learned the distinctive heritage and production process of Yeo’s Chrysanthemum Tea beverages manufactured since 1967 and how the once home-cooked chrysanthemum tea was turned into a good, healthy as home-cooked beverage in a pack.

Other interactive activities included family entertainment activities such as the Family Creative Fashion Dress-up with Yeo’s Chrysanthemum Tea using tetra brik paper, mime, clown, face painting and games.